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ART LOVERS CLUB. WORLD

Our Mission

Share passion.
Increase knowledge.
Expand networks.

And:
It's always about art

The ALC was created to bring exchanges between people who are active in the art world and people who are very interested in art and to impart knowledge about art, artists, actors in the art market and the art market as a whole. We are particularly interested in insights and encounters that are not easily accessible. We want to promote passion for art, as well as knowledge about art and the art market. All of this in an entertaining and accessible form, exclusive and relaxed.

Our
Values

We are open and curious. These are the main drivers. We see art as a way to make people's views, different expressions of cultures, secular and non-secular topics, and objects of all kinds accessible to us.

We are independent and understand the market. That's why it's important to us to convey the diverse mechanisms of the art market.

A particular concern of ours is the promotion of female artists and female actors in the art market. That's why they will speak more often at our events and trips.

We want to network. This requires that like-minded people come together and that there is an environment of respect, trust and openness. We ensure this with our curated events and especially with the Art Lovers Club.

Founder &
CEO

Anja Gröschel

Anja Gröschel studied economics and has over 20 years of experience as a communications expert and executive. At some point art called her and since then she has held on to her double life between art and economics. After working in a Berlin gallery, she founded the FreiStil art association and collaborated with international artists before founding SALON anjagroeschel in 2005 - the first pop up gallery in the world. After a break in the art world and a deep dive into communication strategies again, she founded the Art Lovers Club in 2010 and Art Lovers Club World in 2023 with the additional areas of Art Events and Art Travel.

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